How we are different
We focus on your organisation achieving its business and marketing objectives
Copestone starts with a consultative approach to understanding your marketing and communication objectives. This means we can be proactive in advising you about what content you need to achieve your objectives. Of course, if you ask us for something specific, we’d be delighted to deliver exactly that. However, as the speed of digital marketing transformation accelerates, we increasingly find that what you want isn’t exactly what you need. Managing your expectations in this way is part of how we are different and add value.
Cost certainty with fixed-priced quotations
Once we understand what’s required, we will create a proposal and quotation. We quote on a fixed-price basis, so you control your costs. We always include two sets of reasonable amends, so you can make changes without the fear of costs escalating. The only time the quote will change is if your project grows to become significantly beyond what was originally agreed. We would then discuss the cost implications and secure your approval before proceeding.
Quality and market insights through our unique team approach
Our unique team approach ensures your content is of the highest quality and fit for purpose. We provide a team to work on all projects, although you will deal with a single operational point of contact so your interaction with us is seamless. Typically, each team includes:
- A lead specialist copywriter, your main point of contact, who generates the initial copy
- An editor who reviews the first draft, ensuring that the content, style and tone of voice meet your brief
- A proofreader and quality controller who proofreads all copy.
At least one member of the team, usually the lead copywriter, will be a subject/market specialist. This ensures that your content remains credible with your target audience and eliminates the risk of the writer misinterpreting the brief and going in the wrong direction. It also means we have continuous cover to deliver your content without breaks.
Copestone’s core team and global network of writers, editors, journalists, researchers, proofreaders and translators enable us to put together a team that will deliver the content you need.
Find out more about who we are on our team page.
Explore our site and see how we can help you to achieve your business and marketing objectives; or contact us for a demonstration of how we can build a team with knowledge, talent, skills and experience tailor-made to meet your needs.